The better approach is to view the client's job history. There sometimes you can find the name of the client.
For example when freelancer ends the contract he will give the feedback like this "Thanks Jhon, Nice to work with you."
I can moslty find the name of clients by viewing the job history.
You can start your cover letter by just "Hello" and then write the proposal if you don't know the client's name and gender. "Dear Client" is also good to use for the client who are new at upwork and don't have any job history.
It always works for me. I can almost get 7 jobs out of 10 by using this method.
May this helps you.
its possible to know the name of client before applying to any job, just view in full page job posting and then check his/her reviews to freelancer and freelancer gives also review about client and their response so they call client by their name in the review. i hope it will help you in your nect job proposals.
I usually search for previous feedback to the client. In most cases freelancers mention the client's name (first at least) in their comments (like "Anna was a this and that client") and that is my way of sourcing the recipient. When no results are returned, I stick with "To whom it may concern" which is quite more formal than "Dear Sir/Madam" but I like it better.
Just my 2 cents
Creating better freelancer
By: Jerry Alden
Md Ibbrahim H,
This example of a cover letter was great read. For three days I have been thinking on how I can type and write a more effective cover letter. Now I have three bullets from your post, so thank you for your skills and I will remember you when I become successful in the freelancing business.
That is not how this works. We can't send you a cover letter for you to copy and paste and send to clients. That is spam.
Each cover letter should be unique, written by you, to explain how you will help the client with that particular job.
The topic of cover letters has been discussed extensively in the Forum. Do a search and read some of the threads that are available.