Whether you’re setting up an agency profile for the first time or keeping an existing profile up-to-date, follow these best practices to make sure your agency’s presence is the best it can be.
Filling out your agency profile
A look at the latest Upwork agency profile layout.
Portfolios are one of the best ways to demonstrate your agency’s skills and experience. Share a range of your best, latest projects. Provide context, too, such as information about the client’s request, any challenges you overcame, the services your team contributed, and measurable outcomes of the project.
Work in a non-visual field? Include text-based work samples such as writing examples or even case studies showcasing the measurable outcomes of your project work.
In the new agency profile format, you can link to relevant portfolio items right from your services section, so clients can easily hone in on the projects you’ve done that are relevant to what they’re looking for.
5. Get detailed!
The new agency profile design has clear call-outs and sidebar where you can include details clients want to know, including information such as:
- Office locations—a location nearby may allow for in-person meetings
- Your minimum project size to give clients an idea if you typically take on projects within their budget
- Your agency’s size, which can demonstrate your potential to scale and expand capacity if they have bigger projects down the line
- Your client focus, including the types of companies you work with
- Awards and certifications
Agency member profiles
Every agency business manager and agency member has their own profile. These profiles focus on the skills and expertise of the specific member—not the agency as a whole.
If you are an agency owner or agency member, be sure to craft your own profile to focus on what you as an individual can offer. Have a few areas of expertise? Consider creating a tailored specialized profile in addition to your general profile. This lets you tailor your title, summary, and portfolio to a specific set of skills you want to highlight.
Note: The agency owner may include information in their freelancer profile about the capabilities of the agency as a whole, in addition to his/her own capabilities. But other agency members’ overviews should only include individual information and not refer to the agency overall.