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Highlighting Top Talent to Quality Clients

Employee
Iliana M Employee Member Since: Jan 30, 2018
1 of 46

In 2019, we heard from some of our top talent - experts in their fields and committed Upwork users - that they would like additional ways to stand out on Upwork. They especially want better access to quality opportunities from quality clients, mainly from businesses that have large, consistent projects. We’re excited to let you know that in 2020, Upwork is committed to moving forward this vision and will experiment with various ways to make this possible. Our team’s roadmap includes ideas like:

 

  • Leveraging experts to assess talent in specific categories (e.g., graphic design, UX/UI design, software development, etc) 
  • Creating additionals tiers to identify talent that has received great feedback on large contracts (e.g., $10k contracts) or has achieved a certain category-specific threshold in earnings on Upwork (e.g., $30k)
  • Allowing freelancers to post testimonials from past clients; and conducting checks to verify those testimonials
  • Automating profile creation so that new talent can easily add their past work history
  • Automating portfolio uploads from Behance
  • And much more!

 

We will begin testing the first two ideas above soon. The initial tests will be short-term with limited participants to inform our future direction. When we have improvements that are ready to be rolled out to a broader audience, we’ll let you know.  

 

We’re thrilled to have the opportunity to improve the Upwork experience for skilled talent like you so you can get paid more and work with top clients. We would love to hear from you on this topic and would particularly like to hear from you on these questions:

 

  • What type of work do you do?
  • How could Upwork help clients identify top talent in this type of work?
  • What are your goals as a freelancer or independent professional?
  • If you could wave a magic wand, what would a typical week look like for you on Upwork? 
  • How could Upwork better help you achieve that success?

 

Thanks!


Iliana Montauk, Product Manager

Community Guru
Abinadab A Member Since: Sep 26, 2016
2 of 46
My comment is on point 3).
I'd say, ditch it.
You can't verify testimonials from LinkedIn. They are largely fake.

The most waterproof kind of testimonial is that which happens after a contract in which money exchanged hands, as verified by the platform concerned.

Such as on Upwork and other freelance platforms.

If you must bring in feedback from other places, you can build a feature to import from other freelance sites. But not LinkedIn.

Just saying, cos I saw some freelancer in that beta-testing subset of yours who had on his profile too much praise-singing that appeared to have been imported from LinkedIn.

And of course, there's always a mismatch between feedback on LinkedIn and that on Upwork.
LinkedIn is for jobs.
Upwork is for project/contracts (read: getting things done).
Employee
Iliana M Employee Member Since: Jan 30, 2018
3 of 46

Thanks so much for that speedy feedback, Abinadab! I'll share it with the product manager working on the testimonials feature.

Active Member
Atul T Member Since: Aug 30, 2017
4 of 46

totally agreed people will get unverified reviews from other sites

Community Guru
Douglas Michael M Member Since: May 22, 2015
5 of 46

Iliana M wrote:
  • Automating profile creation so that new talent can easily add their past work history

Isn't profile creation already far too easy? Surely you're not thinking Upwork needs more (sheer numbers of) providers, and more handholding and enabling for wannabes?

 

We will begin testing the first two ideas above soon. The initial tests will be short-term with limited participants to inform our future direction. When we have improvements that are ready to be rolled out to a broader audience, we’ll let you know...  

 

Is there any hope you will do proper beta testing, and not the arbitrary/a priori/seemingly random A/B testing you do now?

 

  • What type of work do you do?
  • I'm an academic editor.
  • How could Upwork help clients identify top talent in this type of work?
  • No idea. This is a market Upwork seems clueless about. The idea floated above of identifying niche high performers by earnings might work to my benefit at the threshold mentioned.
  • What are your goals as a freelancer or independent professional?
  • Make as much money as possible with as little—though real and focused—effort as possible.
  • If you could wave a magic wand, what would a typical week look like for you on Upwork?
  • I'd get decent suggestions for prospects, rather than the random/misguided stuff I get now. 
  • How could Upwork better help you achieve that success?
  • Implement negative search terms. Integrate the various skill sets and descriptions scattered throughout the product into one informed dataset to rule them all.

[update: Negative search already exists, using the standard convention of the minus sign. I could have sworn there was a time it didn't work for me.]

 

Thanks!


Iliana Montauk, Product Manager


Thanks for asking. Thanks for listening.

 

Best,

Michael

Community Guru
Wendy C Member Since: Aug 24, 2015
6 of 46

Considering the immense amount of stolen and/or plagiarized portfolio pieces already flooding the platform ... automating this section will only add to the problem.  Better to actually vet new providers and under-tested (say at the 12k earnings mark) current ones. 

 

 

 

 

Employee
Iliana M Employee Member Since: Jan 30, 2018
7 of 46

Thanks for this feedback, Wendy!

Employee
Iliana M Employee Member Since: Jan 30, 2018
8 of 46

Thanks so much for this honest feedback, Michael! This part was particularly useful and is something I'd love to work on:

 

  • If you could wave a magic wand, what would a typical week look like for you on Upwork?
  • I'd get decent suggestions for prospects, rather than the random/misguided stuff I get now. 
  • How could Upwork better help you achieve that success?
  • Implement negative search terms. Integrate the various skill sets and descriptions scattered throughout the product into one informed dataset to rule them all.

Could you share a few examples of:

 

- jobs you like

- random/misguided prospects you're receiving & where you're receiving them (email, invites from our Talent Specialists, etc)

- negative search terms you'd like to use

 

Also, would love to hear more what you mean by this: Is there any hope you will do proper beta testing, and not the arbitrary/a priori/seemingly random A/B testing you do now?

Employee
Iliana M Employee Member Since: Jan 30, 2018
9 of 46
Community Guru
Douglas Michael M Member Since: May 22, 2015
10 of 46

Iliana M wrote:

Thanks so much for this honest feedback, Michael! This part was particularly useful and is something I'd love to work on:

 

  • If you could wave a magic wand, what would a typical week look like for you on Upwork?
  • I'd get decent suggestions for prospects, rather than the random/misguided stuff I get now. 
  • How could Upwork better help you achieve that success?
  • Implement negative search terms. Integrate the various skill sets and descriptions scattered throughout the product into one informed dataset to rule them all.

Could you share a few examples of:

 

- jobs you like

The jobs I say I do in my profile and Popular [sic] Projects: I edit peer-reviewed journal submissions, books, and the occasional dissertation.

- random/misguided prospects you're receiving & where you're receiving them (email, invites from our Talent Specialists, etc)

video editor (can come from anywhere)

copywriter; resume writer; pitch deck writer (mostly from the Academic Writing category feed)

- negative search terms you'd like to use

-video; -copywriter; -resume; -writer

-entry level; -intermediate (these might actually work better as filters than negative search terms)

 

[update: Negative search already exists, using the standard convention of the minus sign. I'll report back if I find any issues with it.]

 

Also, would love to hear more what you mean by this: Is there any hope you will do proper beta testing, and not the arbitrary/a priori/seemingly random A/B testing you do now?

 

Beta tests are user tests, conducted after alpha or internal testing, that are invitational or volunteer. In B2B beta testing, testers are briefed on the intended and expected behavior of any changes, and there is a protocol for feedback. Beta testers know that new features may not be fully or smoothly implemented, or work as expected. They sign up for testing despite that risk because they want to give feedback on and influence the shape of evolving software.

Upwork's version of A/B testing is: If we live in California or New Jersey (earn x dollars a year, have green eyes) the system will work for us this way. If we live anywhere else (earn <>x dollars a year, have another eye color), the system will work another way. But we don't know that. We are assigned to a test category at Upwork's discretion. Upwork does not discuss the workings of the test, and may or may not announce that a feature or protocol is being tested. Upwork decides based on the data it generates whether to modify, implement, or abandon the tested feature.


Weirdly, Upwork has occasionally tried to do both type of testing at once on the same feature, which must have rendered the results absolute hash.

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