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Introducing the World’s Work Marketplace

larsasbjornse
Community Member

Screenshot from May 4, 2021 9_09 AM.png

Greetings Upwork Community,

 

We would like to share a big announcement with all of you! 

 

Upwork is introducing a new industry category—the work marketplace, which is designed as a place where independent professionals, like yourself, can cultivate trusted, long-term client relationships, and secure meaningful and consistent work. This effort is designed to raise awareness of Upwork and create more opportunities for our highly talented community. The changes we’ve made help us shine an even stronger spotlight on your range of skills, capabilities, and professional value, and make Upwork an even easier and more engaging place to do the work you love. 

 

At the same time, we’re unveiling a new brand identity and brand advertising campaign to help independent talent and clients better understand how our work marketplace can help them achieve more together. Our brand look and feel has been reimagined to reflect what we’re creating together and celebrates independent talent helping companies thrive in the remote economy. You will notice a variety of visual changes that bring an updated design to the site as part of our rebranding effort. This fresh new look includes a small change to our logo, updating our existing colors to brighter hues, and adding new fonts and invigorating photos and illustrations that showcase who we are today. 

 

This tremendous effort was brought to life by agencies and independent talent from our work marketplace in collaboration with Upwork’s internal team.

 

The new ad campaign, Up We Go, tells the story of independent talent and companies taking a leap forward to create better businesses, better careers, and better lives. It recognizes the importance and power of independent talent working alongside businesses to move work forward with amazing outcomes again and again. 

 

Why are we launching a new industry category?

 

2020 changed the world of work as we know it. Companies are realizing the competitive advantage of working with independent talent and independent professionals are embracing the opportunity to gain more freedom and control over their careers.

 

We coined this new industry category to better reflect how, together with our community of independent professionals and clients, we are building a place where strong, trusted relationships can thrive without the constraints of traditional work. We’re dispelling the outdated freelancer stereotypes and helping companies  understand the value of leveraging highly-skilled independent talent to accomplish anything, no matter how big or small the ambition

 

Learn more about the work marketplace industry category here

 

What is a work marketplace

 

You can think of it as an on-demand global marketplace of highly-skilled independent talent that helps companies immediately scale and grow. 

 

Talent, welcome to your professional home. 

  • For talent, the work marketplace is where independent professionals can connect with like-minded clients to grow their business and gain more freedom and control over their career while doing work they love. This new industry category carves out a place for independent talent to explore more opportunities, develop trusted work relationships, and find their home for work.

Businesses, gain control and immediately scale.

  • For clients, the work marketplace provides immediate access to the expertise of independent talent from around the world, enabling companies to have more control and create sustainable growth for their businesses by leveraging the marketplace to rapidly scale up or down based on their needs in the moment. It’s designed so that over time, companies can build a virtual talent bench of highly-skilled, independent talent to help them tackle the changing demands of businesses and market conditions. 

 

What are the ways to work in the work marketplace?

 

No matter the level of support customers need or what they want to achieve, Upwork has a solution. 

 

Talent Marketplace™ is where professionals can find the work they love and companies can hire the pros they need to help them get ahead. Easy-to-purchase project offerings are available in Project Catalog™—which allows talent to set the scope, terms, and price on pre-packaged projects so companies can quickly browse and buy projects to expand their capabilities. 

 

You can expect to see ongoing feature enhancements as we continue to improve the usability of our platform. Explore more about the ways to use Upwork in our Work Marketplace blog.

 

To celebrate this special moment, enjoy this new MixCloud mix, Up We Go! produced especially for this day by an independent producer, illustrator, and DJ, all hired right here on Upwork!

 

If you have feedback about the changes, we’d love to hear it!

 

Up We Go!

 

Sincerely,

Lars Asbjornsen

Senior Vice President, Marketing

Screenshot from May 4, 2021 9_09 AM.png

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