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Consumer Privacy Rights Act - aka Prop 24 - passed

wendy_writes
Community Guru
Wendy C Member Since: Aug 24, 2015
1 of 1

Data Privacy Act passed last night ... and this will impact all of us.

 

"Proposition 24, the Consumer Privacy Rights Act, is poised to become law with 56%—or 6.3 million California residents—voting in favor of it, to 44%­­ (4.96 million) against. The results will be certified by Dec. 11.  

CPRA is essentially an overhaul of the preexisting California Consumer privacy Act, already deemed the most comprehensive U.S. data privacy law. It centers on a number of core principles that were supported by a host of high-profile privacy advocates, including former presidential hopeful Andrew Yang."

 

 

https://www.adweek.com/programmatic/what-media-industry-needs-to-know-californias-privacy-law-cpra/?...

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