If you are not familiar with the subject, you should do research on cosmetic surgery in general, and specifically the type the client performs. This doesn't sound like helping people with congenital defects, or injures, but more elective "beauty" procedures. Determine precisely what the client does because it makes an enormous difference in how you market.
One thing research will show you is what the competition is doing. Not so you can copy, which is so rampant in advertising, but so you see the trends, the other ads, and can do better. Do your own, unassisted by programs, research. Your job is too important to use information that is incorrect and outdated. I can't stress this enough - do your own research. Not videos from random strangers who think they have the solution or programs that are problematic. There is no way to know who is telling the truth. No one checks for facts.
Look up the national and international organizations to see if there are upcoming changes that will impact the industry. I know some will disagree with me, and say you don't need to know anything about the subject to advertise, but I find the best marketers do just that. They learn not just about what the competition is doing, but they take time to have an understanding of the industry.
You need to use the link to the Academy at the top of the page. Your profile is a beacon to scammers, because they can see you aren't following the rules. Before you get scammed, stop applying for jobs, and learn about the platform. No one will protect you, not even Upwork. You have to follow the rules, use best practices, and learn about vetting every client and every job.
