It’s a new year and with it comes new opportunities to grow our businesses and careers. To help you achieve your goals, we’ve collected career and business advice from executives within Upwork, human resources experts, experienced freelancers, and business leaders. We’ll be sharing these tips all month long! You can subscribe to the blog to avoid missing this valuable insight.
Here's TJ's full advice:
Tip: Brand Yourself & Ensure Consistent Identity
The only way to stand out in a competitive job market or be "heard" over all of the noise on social media is to create your own personal brand. As a People executive who loves building organizations' People function from scratch, I have branded myself as an Empologist. Empology is a term I coined to better describe what I consider the core of my role: studying employers and employees. Since I want to keep the Empologist branding tied to me, as opposed to being generalized, I did not change my social handles. Instead, I ensure consistent identity across all socials by having @tjwalkowski everywhere that I have "professional" content. This consistency ensures CEOs (potential employers), colleagues, and anyone interested in my thought leadership on the future of work can find me anywhere.
Share this article
This article was submitted by and expresses the views and opinions of the individual listed as the author. They do not necessarily represent the views or opinions of Upwork, and Upwork does not explicitly sponsor or endorse any of the views, opinions, tools or services mentioned in this article, all of which are provided as potential options according to the view of the author. Each reader and company should take the time needed to adequately analyze and determine the tools, practices, and services that would best fit their specific needs and situations.