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Top 10 Most In-Demand Skills in Technology, Marketing, and Customer Service

In a recent live Expert Talk, Upwork VP of Talent Services Margaret Lilani and Upwork Event Manager Will Simpson discussed the market trends and the most in-demand skills across the technology, marketing, and customer service categories. Below, we’ve compiled lists of the most in-demand skill tags for job postings in these categories and you can check out the event recording to learn more about the market trends.

Top 10 Most In-Demand Tech Skills

When discussing the most in-demand tech skills, Margaret shared how the digital transformation really took hold when the world went remote. For many companies, when it comes to their web presence, they’re seeking to upgrade and grow and evolve with the ever-changing times. As such, it's not surprising that we saw an uptick in demand for skills like web design, WordPress, and web programming. For example, web programming increased 43% YoY. We’re seeing that more and more businesses are coming to Upwork to hire for tech skills that are becoming increasingly important to keep pace with digital transformation.


  1. Web Design
  2. WordPress
  3. Web Programming
  4. JavaScript
  5. CSS
  6. HTML
  7. PHP
  8. Shopify
  9. API
  10. Graphic Design


Top 10 Most In-Demand Marketing Skills

In the marketing category, Margaret discussed how, as businesses grow and develop, they’ll need to find their customer base and get their name out there. For example, social media marketing is an area that not every company is comfortable with and many don’t have someone with that skill set in-house. Social media marketing saw a 25% year-over-year growth in demand.


  1. Social Media Marketing
  2. Lead Generation
  3. Facebook
  4. SEO
  5. B2B Marketing
  6. Instagram
  7. Marketing Strategy
  8. Social Media Management
  9. Email Marketing
  10. Marketing Research


Top 10 Most In-Demand Customer Service Skills

Margaret also shared that customer service skills are on the rise, especially as we go further remote and clients need help with services like email or phone communication and online support. We’re seeing more and more companies hire freelancers in these areas so that they are able to quickly and reliably get work done.


  1. Customer Service
  2. Customer Support
  3. Email Communication
  4. Phone Support
  5. Email Support
  6. Communication Etiquette
  7. Online Chat Support
  8. Answering Product Questions
  9. Data Entry
  10. Administrative Support


Have you seen a similar increase in demand in your own work? If you’d like to join future live events, visit our Events page.

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