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Jan 23, 2023
Top In-Demand Skills 2023
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Each year Upwork does a deep dive into our platform data to uncover the most in-demand skills across numerous key skill sets. The time has come for our 2023 roundup! Whether you’re looking to find a more focused niche, upskill, or change domains entirely, we hope this list will help propel your business upward in the new year.

 

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Upwork’s top 10 most in-demand tech skills:

  1. Full Stack Development
  2. Front-End Development
  3. Back-End Development
  4. Mobile App Development
  5. Web Design
  6. Ecommerce Website Development
  7. UX/UI Design
  8. CMS Development
  9. Manual Testing
  10. Scripting & Automation

Upwork’s top 10 most in-demand marketing skills:

  1. SEO
  2. Social Media Marketing
  3. Other Digital Marketing
  4. Lead Generation
  5. Sales & Business Development
  6. Telemarketing
  7. Search Engine Marketing
  8. Email Marketing
  9. Marketing Strategy
  10. Marketing Automation

Upwork’s top 10 most in-demand customer service and admin support skills:

  1. Email, Phone & Chat Support
  2. General Virtual Assistance
  3. Data Entry
  4. Digital Project Management
  5. General Research Services
  6. Tech Support
  7. Dropshipping & Order Processing
  8. Market Research
  9. Community Management
  10. Transcription

Upwork’s top 10 most in-demand accounting and consulting skills:

  1. Accounting
  2. Recruiting & Talent Sourcing
  3. Bookkeeping
  4. Financial Analysis & Modeling
  5. Management Consulting
  6. Instructional Design
  7. Business Analysis & Strategy
  8. Tax Preparation
  9. HR Administration
  10. Training & Development

Upwork’s top 10 most in-demand design & creative skills:

  1. Graphic Design
  2. Video Editing
  3. Illustration
  4. Presentation Design
  5. 3D Animation
  6. Image Editing
  7. Cartoons & Comics
  8. Video Production
  9. 2D Animation
  10. Brand Identity Design

 

It’s also worth noting that, among the list of most in-demand skills, those with high year-over-year growth on the Upwork platform across our priority categories are sales & business development (54%), data entry (47%), manual testing (30%), accounting (45%), and 3D Animation (44%). 

 

How will you evolve your business based on this insight? Tell us in the comments.

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