Our Freelance Success team recently teamed up with several freelancers on Upwork to put together an E-book about freelancing as a business. One of the topics in the E-book is about building and managing your brand online and offline, and how to focus on your expertise and identify your target market.
Thinking of your freelance business from a marketing perspective, have you attempted to brand yourself? Does your profile focus on one expertise or do you list several areas of experience? How has this worked for you?
When branding yourself online many users utilize social media, like Twitter to post and share their Upwork profiles. However, by using your personal social pages are you cognisant of what you post because potential clients may be peeking at your social history?
Do you use other sites to also advertise your freelance business like Dribble, Behance or a personal blog?
When branding or marketing yourself offline have you used any traditional advertising like business cards, conferences or face-to- face meetings?
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"Great minds," Nichola and ROFL!!! This was how it sincerely hit me too yesterday when I first read it.
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