All initiatives to display where to get the info is welcome. I just have a few suggestions. This format might allow to catch the freelancers that has "no idea" how the platform works to help them on their journey to Upwork.
My concern is for all those who think that filling a profile and sending proposals is "all they need" to proceed on the platform, and end up making mistakes, providing a bad customer experience, taking up lots of Customer Support ressources (for info that is already available) and give a bad impression of Upwork because they did not use it properly, etc...
For exemple, on the profile page, the banner appears after "Browse Jobs", where it might have less chance to capture the attention of the freelancer eager to find a job quickly. Could it be placed higher up?
Would something like: "Here's what you need to know before starting your Upwork journey!" be more direct rather than saying "We're here to help" to someone thinking he doesn't need help?
I would also suggest to put that "Toolbox" icon right in front of all "New post" or "New topic" icons on the forum to invite them once again to invest time "in their journey" instead of looking for shortcuts or info as they go, i.e. 1 post for each and every situation that comes up.
