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Addressing

nidhiajay123
Active Member
Nidhi A Member Since: Jul 25, 2017
1 of 4

Hi ,

 

Which is the best way to address a client in the covering letter? 

prestonhunter
Community Guru
Preston H Member Since: Nov 24, 2014
2 of 4

Don't do that.

tlsanders
Community Guru
Tiffany S Member Since: Jan 15, 2016
3 of 4

Nidhi, when the client gets a list of proposals, only the first couple of lines are visible, and many clients use that preview to decide which proposals to open. Don't waste that space with a generic greeting--get right to your hook.

nidhiajay123
Active Member
Nidhi A Member Since: Jul 25, 2017
4 of 4

Thanks Tiffany,

 

As I am new here, this is a wonderful point for me ! Thanks once again.

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