Reply
cancel
Showing results for 
Search instead for 
Did you mean: 
Reply

Difficult customer

Ace Contributor
Giacomo U Member Since: Jul 12, 2019
1 of 17

Hi, what do you generally do when you have a customer with confused ideas that don't let you understand what he wants? I have to create a logo, the customer gave me a very generic briefing, with some styles that are not suited to his lettering. I have proposed several alternatives but his only comments are that we are far from what he would like. I try to kindly ask for his help to make me understand how to help him better, but he tells me to read again the brief and that I am the designer. I don't know how to go on anymore. I accept suggestions.

Community Guru
Petra R Member Since: Aug 3, 2011
2 of 17

Giacomo U wrote:

I have to create a logo, the customer gave me a very generic briefing, with some styles that are not suited to his lettering.


So the client has poor taste. Give him what he wants, whether it offends your personal sense of esthetics or not. If he wants the styles he showed you with the lettering he has, let him have it.


That will either make him happy because he has no taste, or he'll become more open to your suggestions.

Community Guru
Jamie F Member Since: Mar 7, 2010
3 of 17

I agree with Petra.

I've had clients ask for things that don't make sense. They're the ones paying, though, and they can do whatever they like with their money. As long as I get paid for my work then so be it. Don't forget also that taste is subjective. They might LOVE something that you and I think is terrible. 

Ace Contributor
Giacomo U Member Since: Jul 12, 2019
4 of 17

Usually if the customer insists, I satisfy even if he asks me for rubbish, I care about my mental health. His lettering is very long and used the kind of font he likes obviously we don't get the same result (he gave me examples with very short naming). I try to him understand that we need to find alternative but now I'm in quicksand. He doesn't help me in any way to make me understand what he would like, hi ask only something awesome ... more or less like "I would like an epic logo like  nike"

Community Guru
Christine A Member Since: May 4, 2016
5 of 17

Ugh. If a customer gives me a generic brief, then I'll insist on asking questions until I have a detailed brief - it's the only way to avoid feedback like "make it pop" or "it needs more of a WOW factor".

 

If I were you, I'd do a Skype call or chat and ask him about his business strategy and target market until he starts speaking in complete sentences. 

 

Ace Contributor
Sehar Arif M Member Since: Sep 4, 2018
6 of 17

Petra R wrote:


So the client has poor taste. Give him what he wants, whether it offends your personal sense of esthetics or not. If he wants the styles he showed you with the lettering he has, let him have it.


That will either make him happy because he has no taste, or he'll become more open to your suggestions.


Yes, First send him/her the design you made and then send him the design  that you made according to his direction.

Sometimes, clients don't agree untill they don't realize that they are wrong and the freelancer is right. After comparing both He will choose what he really wants.

Once I told my client that the design will not look good if I will add his concept. he didn't understand, so I changed the design. Then he said you were Right & I was wrong. After that he always says you can choose whatever layout, design or image you think is best for the (said project).

 

Ace Contributor
Giacomo U Member Since: Jul 12, 2019
7 of 17

I did something very similar to what he asked me, his comment "too feminine". I tried another alternative on his indication "too bold". Then I tried different alternatives ... I don't think he has clear ideas, he can't explain what he wants. I ask him at least to show or describe me a style that he likes,  and he replies that he doesn't know how to draw and that the designer is me.

Ace Contributor
Giacomo U Member Since: Jul 12, 2019
8 of 17

I proceed with a moodboard and ask him where we can start, find an aesthetic line he likes ... even if honestly I would like to close the contract

Community Guru
Christine A Member Since: May 4, 2016
9 of 17
Did you discuss in advance how many concepts and revisions were included (assuming that this is a fixed price contract)?
Ace Contributor
Giacomo U Member Since: Jul 12, 2019
10 of 17

Yes, I usually offer 3 versions but rarely when between 3 versions I see the customer not convinced I offer other free.  almost never happens to me to find these difficulties with the client ... I am stubborn and generally want the client to be always satisfied. But this project is tiring me

TOP SOLUTION AUTHORS
TOP KUDOED MEMBERS