I believe that this topic might be interesting for other freelancers too, so please share your questions.
I am currently evaluating whether some kind of external marketing of my upwork profile would be beneficial (Would bring more work). These options come to my mind:
-LinkedIn promotion of Freelancers Upwork profile.
-Paid FB target advertising which redirecs to Upwork public profile
-Setting up a branded FB page and some redirect to Upwork.
- If the ad is focused on certain group of people and certain "pains" then it could drive traffic to my UpWork profile which could mean more hirings.
I would like to know what is your stand on this. I am business/marketing/consulting focused which makes it, I guess, a bit harder to target.
So, how do you all market yourselves outside UpWork?
I mostly market myself through my own site, and I use social media to drive as much traffic there as I can. However any clients I find off platform stay off platform; I don't bring them here.
Yeah, it's a bit like McDonalds. A lot of people like it, and use it regularly, but you wouldn't suggest it for a first date.
My own site is a bit like a greasy kebab shop with a suspicious number of flea collars in the bin, but it's mine and I'm very proud of it. So there.
Since the closure of Elance was announced I've tried to spend at least an hour or two a week marketing myself. I've learned the hard way that relying on one platform is a Very Bad Idea. What happens if one of their algorithms throws a track and decides to randomly ban you? By the time CS manage to sort things out it could have blown a real hole in your business. Set up a personal website, get your portfolio and testimonials on it, and drive external traffic to that.
@Jennifer M wrote:
If upwork adopts Elance's marketing, they do this type of marketing themselves.
"This type"? Of individual freelancers? No.
Even Elance's vanity URLs, when they worked, were reported to show one's competitors. To Upwork, we're all interchangeable parts.
It seems that most of you drive traffic to your own websites. Do you have any key as to how you target your audience? Lets say you are a designer, it is quite hard to select what your audience could be, right? Even on FB where you can select interests and age but it might not show your ad to the right people, I mean how would you target startuper or busienss owners? How do you go about this?