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How does oDesk market to employers?

Community Guru
Jeri B Member Since: Feb 15, 2010
1 of 1
I always ask my clients how they heard about oDesk and the responses are generally: Word of mouth (80%) I read about it in relation to Elance (15%) I read about oDesk (5%) With 'oDesk Payroll' now, I am very interested in how oDesk is marketing it's platform to U.S. clients so that even more serious, well-paying clients are drawn to oDesk. For example, one of my feedsjuat picked up Elance advertising on Craigslist. Of course, employers rarely troll Craigslist for workers, but it made me think about oDesk.
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