Unbeatable talent, value for money, reliability, good communications, ruggedly handsome looks and a Scottish accent.
I can do a bad Scottish impersonation. Not commenting on the looks.
At the end of the day, they want to know: can that person do the job, according to specifications? Is there communication, and how well do they present themselves.
State your experience. Mention what you do well. What you are prepared to do to get the job done in time (if applicable). Have something to show (even if you have to go suck it out of your thumb and create it only for the purpose of having some sort of example related to what the client is looking for). Take your time with your proposal. Ask questions. And when done, self-edit and cut out a third of any 'junk' that makes it look needy, unprofessional, or as if you are begging.
"you really do have to share the wealth"
You're asking a Scotsman to share the wealth??! You do know that copper wire was invented by two of my ancestors fighting over a penny, right?
Well Fergus that might well be true, but I was born in the Netherlands (and then ripped from my country by my parents who thought that the roads were paved in gold in Canada..sigh..) but i still have the ability to make a penny scream! 😉
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