Saumya, I'm a buyer. I wouldn't hire you because I don't speak your language. PPC, CPL, OMA, SEO, whatever the rest is, is a foreign language. I assume it is some sort of technospeak familiar to you and your competitors. Why is your profile intended to impress your competitors? How much money do you expect to earn from them? Consider revising your profile to impress people in position to give you money, such as .... clients.
Before running my own businesses, I ran a large division of a global company and had staff that do all of that technospeak stuff. Your profile might impress them, which is a problem. They'll view you as a competitor, and even if they don't, they have microscopic checkbooks. It's the business people who have large checkbooks and actually hire people such as yourself. Reading your competitors' profiles isn't a complete waste of time, just mostly. Read the client section of the community. I'm also a provider, and I don't care what my competition does, it's irrelevant. I care what my propective clints want and the basis on which they make decisions. I do very little hiring on Upwork, because another board is far more transparent and easier to use.
Emphasize what you can do for a business. I understand the importance of the digital world, even if I can't figure out how to be a twit, or whatever a twitter user is called. I almost never visit Facespace and rarely use Google, preferring other searh engines. I'm interested in knowing if you can help me find new customers, make my products more appealing to my target markets, help me understand my target markets and do other stuff to improve my bottom line. I don't care if it's done with Druid incantations, Hogwarts spells, or SEO. I want results. Speak to me, I can give you money.
I don't understand much about social media, in part because I was born during the latter years of the Triassic Period. I'll be impressed enough to hire you, with or without prior UW experience, if you emphasize what business results you'll help me achieve. And, why isn't your graduate degree prominently featured? It tells me that you're willing to work hard and not give up easily. Otherwise, I have no idea if it does any good.
I've hired an expert in social media from India, but with the intent of having him compare my client's social media presence to his competitors'. He had zero UW experience when I hired him, but his response blew me away. First, he showed me a dummy report using random data but letting me know what I'd be getting. Second, he asked questions about my business and my client's. Wow. I currently rely on the advice of a Kiwi (New Zealander) who is a lot more expensive than you, because he understands that I'm interested in business results, not internal measurements of meaning to his competitors.
Good luck.
