Feb 25, 2021 06:12:37 PM by michael s
While I recognize that this company's desire is to trend young, woke, diverse, and hipster, I am constantly offended that I always see the same ageist images on your landing pages. Hey, I work for you. Can we please have an image or two of a grayhair in all of your oh so slick marketing? Maybe one or two faces over thirty, sporting laugh lines and, dare I say, a wrinkle or two? Please? Just one. Pretty sure there are a lot of us out there. Pretty sure we make money for you. It's a small thing, I know, but important. Here's a hint to take to heart when you are discussing this kind of thing. Look around the (Zoom) room. How old are the people in the (Zoom) meeting? Yep. Geeze, maybe a good idea would be to get one or two older folks in here to add some...perspective?
Feb 25, 2021 06:26:45 PM by Amanda L
michael s wrote:While I recognize that this company's desire is to trend young, woke, diverse, and hipster, I am constantly offended that I always see the same ageist images on your landing pages. Hey, I work for you. Can we please have an image or two of a grayhair in all of your oh so slick marketing? Maybe one or two faces over thirty, sporting laugh lines and, dare I say, a wrinkle or two? Please? Just one. Pretty sure there are a lot of us out there. Pretty sure we make money for you. It's a small thing, I know, but important. Here's a hint to take to heart when you are discussing this kind of thing. Look around the (Zoom) room. How old are the people in the (Zoom) meeting? Yep. Geeze, maybe a good idea would be to get one or two older folks in here to add some...perspective?
I was featured on Upwork's Facebook page. I am older than 40. Seems pretty stereotypical to say let's get some people who "look" older than 40.
Also - you don't work for Upwork.
Feb 26, 2021 06:56:43 PM by michael s
Feb 26, 2021 07:20:55 PM Edited Feb 26, 2021 09:02:56 PM by Petra R
wrote:
So, here's the deal. SM like FB is not inbound marketing.
This is not facebook
michael s wrote:
Give me the same visibility as everyone else. Pretty simple.
You have exactly the same visibility. Your profile does not appear less often in searches than the profile of a younger person whose profile is of equal value (for better or for worse). Pretty simple, indeed.
Also, I do work for UW,
No, you do not. You're an occasional user of the platform. You don't "work for" Upwork.
Feb 27, 2021 12:40:11 AM by Richard W
michael s wrote:
If I am an inclusive part of that inbound effort, I have a better chance of
being found and hired.
I don't see how appearing in an Upwork advertisment makes you more likely to be found, unless you're talking about a web page with a link to your profile. Are you talking about something like those "27 Best Freelancers" pages? I've just looked at a few of those, and I found myself on one of them. I'm 62.
I expect those pages are auto-generated without regard to age. If they are in fact hand-curated by an Upwork employee looking for young freelancers, then I guess they must have been fooled by my youthful good looks. (Actually my picture is 5 years old, and of course I selected the one that made me look youngest.)
Feb 25, 2021 07:32:07 PM by Phyllis G
They're not marketing to us FLs, they're marketing to clients. I don't care if they showcase baby goats on the landing page as long as they attract quality clients.
Feb 25, 2021 07:33:14 PM by Amanda L
Phyllis G wrote:They're not marketing to us FLs, they're marketing to clients. I don't care if they showcase baby goats on the landing page as long as they attract quality clients.
I would definitely hire more if there were baby goats.
Feb 26, 2021 02:26:19 AM by Mikko R
Feb 25, 2021 08:21:55 PM by Tiffany S
I'm old enough to be more interested in whether Upwork is a good tool for my business than whether I "feel represented." I would much rather have Upwork use whatever images their marketing experts have told them appeal to clients (I'm betting it's mostly youngsters) and draw in business for me than tend to my feelings.
Feb 25, 2021 09:03:11 PM by Preston H
I'm an old man. Almost certainly older then the original poster.
I will give the original poster credit for posting something we haven't seen before.
But I am unconcerned if Upwork's marketing material and image files skew young.
Feb 26, 2021 01:46:04 AM by Jennifer R
Preston H wrote:I'm an old man. Almost certainly older then the original poster.
Not too sure about that. The OP finished his BA some 22 years before you did. Then again you started studying the year I did, does that make me an old woman.
If I remember correctly, Mary has been featured in the past, but if Upwork feels like featuring more people that meet the OPs requirements:
I am in.
Feb 26, 2021 01:50:38 AM by Jamie F
Michael.
We don't work for Upwork.
And we make money for Upwork? It's the clients who are putting the money in. I want advertising to be targeted towards them, we don't need more freelancers.
Feb 26, 2021 11:19:53 AM by Bianca B
Feb 26, 2021 11:41:23 AM by Preston H
If Upwork decides to portray older people such as myself...
I authorize Upwork to hire Tom Holland to portray me in any print and television advertising.
Feb 26, 2021 12:45:34 PM by Nichola L
Bianca B wrote:Michael, thank you for your feedback. We're taking this very seriously, and are ideating on ways where we can enable success across all of our talent regardless of age, race, country, etc. You're right - the Upwork community is diverse, and we are committed to creating an inclusive platform. We stand by our mission which is to create economic opportunity so that people have better lives and that applies to all people.
______________________
That is comforting to know! However, clients are not obliged to hire anyone in an older age group (however suitable) - or even look at their proposals.
Age aside, another uninclusive feature of this platform is geoblocking, which seems only to create economic opportunity for Upwork (I'm assuming), but not necessarily for many of Upwork's freelancers for whom 'economic opportunity and better lives' is necessarily restricted regardless of their age.
Feb 26, 2021 01:14:03 PM by Jamie F
Bianca B wrote:Michael, thank you for your feedback. We're taking this very seriously, and are ideating on ways where we can enable success across all of our talent regardless of age, race, country, etc. You're right - the Upwork community is diverse, and we are committed to creating an inclusive platform. We stand by our mission which is to create economic opportunity so that people have better lives and that applies to all people.
Thank you
Please don't exclude baby goats.
Feb 27, 2021 02:09:53 AM by Mikko R
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