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Upwork TV ad - first ever?

wlyonsatl
Community Guru
Will L Member Since: Jul 9, 2015
1 of 3

For the first time ever, I just saw an ad on TV for Upwork.

 

I hope it's part of a successful advertising campaign that brings in a substantial number of high-quality new clients. 

prestonhunter
Community Guru
Preston H Member Since: Nov 24, 2014
2 of 3

I believe that Upwork has run TV ads before.

 

Whether or not this is the first one, I think it is a good idea. It certainly can't hurt to have more high-quality clients using the platform.

 

I believe there are still messaging problems with regards to what new Upwork clients are told when they use the site. But that is not a problem caused by advertising.

 

There are clients who will create a false narrative in their mind about what it means to use this site. But I don't know that anything can ever be done to completely prevent that.

lizablau
Community Guru
Lisa B Member Since: Dec 29, 2015
3 of 3

Just curious - which network? Hope it wasn't on **Edited for Community Guidelines**

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