For the first time ever, I just saw an ad on TV for Upwork.
I hope it's part of a successful advertising campaign that brings in a substantial number of high-quality new clients.
I believe that Upwork has run TV ads before.
Whether or not this is the first one, I think it is a good idea. It certainly can't hurt to have more high-quality clients using the platform.
I believe there are still messaging problems with regards to what new Upwork clients are told when they use the site. But that is not a problem caused by advertising.
There are clients who will create a false narrative in their mind about what it means to use this site. But I don't know that anything can ever be done to completely prevent that.