Upwork welcomes all people, from all over the world. It's quite a melting pot we have here.
The blue bar is the Top Rated badge for once you have been here for awhile and have completed much job success.
Reading the forum is a great place to learn more about UW. Please go to https://support.upwork.com/hc/en-us/categories/201362698-Getting-Started-as-a-Freelancer and learn more about how to get started.
James, if you are new to Upwork, the blue bar is not really signficant for the moment. For the rest, none of us can help you make your way on Upwork as your profile is set to private. Added to which, I am fairly certain, that although the sunset photo is very attractive, if you are a freelancer, you need a pic. of yourself or no pic. at all (a silhouette).
"Profile photos should be clear and appropriate for a professional, global community. Logo, clip art, group pictures, or heavily digitally manipulated pictures are prohibited."
Country, race, gender have nothing to do with anything. What is important is what you can offer to a potential (serious) client.