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Enhance Your Freelancer Profile for Greater Success

Community Manager
Lena E Community Manager Member Since: Apr 7, 2015
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Work is looking Up. Whether you’re a web developer, a writer, or an accountant, a great profile is a great tool to attracting higher paying projects and marketing your talent on Upwork. Consider these tips to enhance your profile and ensure it showcases your experience and expertise in the best light. And get set to open the door to better opportunities!

Here are some best practices that have worked for other freelancers – consider whether some of these tips on each section might work for you, too.


Upload a high-quality headshot. It’s best if the photo is centered, in focus, and high resolution. It should also be professional—dress to impress. And don’t forget to smile. Check out our how-to guide for more tips.



The title section may seem simple, but it’s often overlooked by freelancers. When a client sees your profile, it’s one of the first things they’ll see. These few words can have a big impact on whether a client continues looking at your profile and considering you for the job. Here are some ideas to keep the client’s attention:

Be simple and succinct. Pick straightforward keywords and create a professional title that aligns with your goals.

Be specific. Highlight your niche. The more precise you can be in your title, the better fit your jobs are likely to be. It might seem like including a long list of skills and saying that you’re a “jack of all trades” will land you jobs in all categories, but that’s not typically the case. Instead, highlight the main category you work in and keep your title to less than 10 words. If there’s any extra space left, you can add a few supporting categories.



This is your pitch, so make it count. Use your overview to concisely express what you can do for your client and your experience that goes along with it. If you need a little inspiration, answer the following:

  1. What expertise do you bring to your clients?
  2. What type of work do you want to do and what industry do you work in?
  3. What systems and software programs have you used?
  4. Do you have any work or accomplishments you’re proud of?
  5. What languages do you speak and are you proficient working in?

Keep this section focused on your category-specific skills and put the most important information first.

Only the first two or three sentences are visible in search results and other pages on Upwork. Make sure the first two sentences grab the reader’s attention and highlight your expertise and talent. And be sure to make it relevant to what you do.

Utilize bullet points to emphasize certain areas, but it may not be effective to use a laundry list of skills with few to no examples.

Pro tip: Use the last one to two sentences to list soft skills that pertain to the value you bring to your clients (i.e., reliable, prompt, quick learner, etc.).

Introduction Video

You can use this section to make yourself really shine. Many freelancers skip this section, which means that having a video can make you stand out. It can be effective to create an introduction video that is around 30 seconds with a clutter-free background and clear audio and visual settings. Read our tips on how to create a stellar video and for step-by-step instructions.


Not sure where to start? Here are some tried and true ideas: Focus on the skills that are most important and most relevant to your category and the jobs you submit proposals for. Order these skills by proficiency using the “drag and drop feature.” Pick your top skills, and the more consistent they are with your category and title, the better.


The portfolio section can be more essential in some categories than others. Including your past work examples and projects can enable viewers to see the quality of your work.


Listing the certifications you’ve earned can show your specific knowledge and ability in related systems or software for your category.

Employment History

Your employment history is a great place to showcase your experience and give clients insight into your past projects and qualifications. Include your current business that you’re marketing on Upwork as well as previous work experience and focus on projects that relate to the type of job you want. You can use bullet points to highlight achievements and illustrate your specific expertise.


This section can further enhance your profile by validating your credentials and educational background. It’s often clearest to list the institution name and your degree(s) in chronological order beginning with the most recent degree.

In cases where you do not have formal education, consider adding all informal and self-taught education in the “Other Experiences” section. Completing this can help validate your background and increase your client’s trust in your work.

Maximize the effectiveness of your profile by being simple yet specific. Be proactive in updating your profile routinely with new experiences and content that will improve your qualifications and help you land more jobs.

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