Hi Mark,
Overall, your profile looks okay, but I think a few updates might help generate better reactions from medium-sized businesses or any clients on Upwork. Here are my suggestions:
1) Before making recommendations about the beginning of your overview/summary, I will tell you why this part of your summary is so important. When clients search for freelancers on Upwork, only the first 200-225 characters of your summary are shown. This means you have very little space (approximately two short sentences) to get their attention. You want clients to see their goals (your services and results) in this small space. When clients see this, they are more likely to click.
You immediately list your services, but it's just a list with nothing qualifying it. Also, all three paragraphs are written from a third-person point of view. Only testimonials should be written this way. Clients are more attracted to summaries that use a conversational tone to introduce the freelancer, their experience, and their services. In fact, you can do this in your first paragraph by rearrange sentences, and writing from a first-person point of view:
I am expert Business Analyst with _______ years of experience in business analysis and project management. I know what makes real people tick and how to implement real world solutions for real people and business. I help medium-sized businesses with Digital Project and Product Management, Business Analysis, Business Planning, Requirements, Surveys, Business Process, Social Media Technical and Commercial Strategy.
(Now, switch the second paragraph from third-person writing to first-person writing.)
Street smart with technical and commercial savvy and a well-tuned 'BS' detector, I ask key questions, get relevant answers, and enjoy rolling up my sleeves to make a real difference in areas requiring process and people change and use fresh thinking. I have run my own startups and also been part of the corporate and SME worlds where I learned how to be a practical and strategic ideas guy, and the benefits it brings to businesses. |
Next, I would go a bit further to help clients see and understand other value you can bring. For example, you can highlight one or two business analysis projects you have worked on and your accomplishments (e.g., "I provided ______ to ______ corporation and successfully developed/built _______ which generated _______ in sales/growth/productivity, etc.")
2) Visuals get a lot of attention. If possible, add material that represents the item descriptions in your portfolio. The descriptions are great--some of those accomplishments should appear in your summary, as noted above. However, clients may see blank thumbnails and think nothing exists:
I recommend adding material that allows a thumbnail to show. For example, instead of using your PDF résume for each items, you can add images from British Telecom and Sky City Auckland to represent those portfolio items.
Your video introduction, skills list, consultation, and employment history look great. You should also consider adding a project catalog. The project catalog allows you to setup a pre-packaged service that clients can buy without you sending a proposal. Due to higher than usual requests for project catalogs, reviews and approvals are taking a minimum of 10 business days. Read Get Started With Project Catalog for more information.
Good luck!
Hi Mark,
Overall, your profile looks okay, but I think a few updates might help generate better reactions from medium-sized businesses or any clients on Upwork. Here are my suggestions:
1) Before making recommendations about the beginning of your overview/summary, I will tell you why this part of your summary is so important. When clients search for freelancers on Upwork, only the first 200-225 characters of your summary are shown. This means you have very little space (approximately two short sentences) to get their attention. You want clients to see their goals (your services and results) in this small space. When clients see this, they are more likely to click.
You immediately list your services, but it's just a list with nothing qualifying it. Also, all three paragraphs are written from a third-person point of view. Only testimonials should be written this way. Clients are more attracted to summaries that use a conversational tone to introduce the freelancer, their experience, and their services. In fact, you can do this in your first paragraph by rearrange sentences, and writing from a first-person point of view:
I am expert Business Analyst with _______ years of experience in business analysis and project management. I know what makes real people tick and how to implement real world solutions for real people and business. I help medium-sized businesses with Digital Project and Product Management, Business Analysis, Business Planning, Requirements, Surveys, Business Process, Social Media Technical and Commercial Strategy.
(Now, switch the second paragraph from third-person writing to first-person writing.)
Street smart with technical and commercial savvy and a well-tuned 'BS' detector, I ask key questions, get relevant answers, and enjoy rolling up my sleeves to make a real difference in areas requiring process and people change and use fresh thinking. I have run my own startups and also been part of the corporate and SME worlds where I learned how to be a practical and strategic ideas guy, and the benefits it brings to businesses. |
Next, I would go a bit further to help clients see and understand other value you can bring. For example, you can highlight one or two business analysis projects you have worked on and your accomplishments (e.g., "I provided ______ to ______ corporation and successfully developed/built _______ which generated _______ in sales/growth/productivity, etc.")
2) Visuals get a lot of attention. If possible, add material that represents the item descriptions in your portfolio. The descriptions are great--some of those accomplishments should appear in your summary, as noted above. However, clients may see blank thumbnails and think nothing exists:
I recommend adding material that allows a thumbnail to show. For example, instead of using your PDF résume for each items, you can add images from British Telecom and Sky City Auckland to represent those portfolio items.
Your video introduction, skills list, consultation, and employment history look great. You should also consider adding a project catalog. The project catalog allows you to setup a pre-packaged service that clients can buy without you sending a proposal. Due to higher than usual requests for project catalogs, reviews and approvals are taking a minimum of 10 business days. Read Get Started With Project Catalog for more information.
Good luck!
