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Mirza Hammad's avatar
Mirza Hammad W Community Member

Please review this profile "https://www.upwork.com/freelancers/~017d12db7f175ba30f"

I'm not getting any impressions and clicks...and worried about it. 

1 REPLY 1
Anthony's avatar
Anthony H Community Member

Mizra,


I'm sorry to say this, but your profile is pretty fair for copywriting, but it is pretty useless as a profile. 

 

I recommend you delete everything.

 

What clients want to see is HARD evidence that you can do what you claim you can do. Can you provide that?

 

Here is the best opening for a profile ... very hard to beat this one:

"I am an expert ______________________ (copywriter), who studied at ______________________ University and worked for _____ years at various agencies, who can ________________________________ (write dynamic copy that will help you increase sales).

 

That's all you need. Now what in there is HARD evidence -- where you studied ... where you worked .... that's the beginning of your HARD evidence.

 

The softer evidence is you call yourself an expert. The softer evidence includes what you promise you can do (increase sales). There is no proof either of those are true.

So, you have to make them sound true. The way to make "I am an expert" sound true is to write about your work and training. What companies did you work for? What sales campaigns where you a part of? What products have you written about? What services have you written about? How long was your longest project? What size projects are have you done?

You have NONE of that in your profile. Nothing that verifies that you are an expert.

 

Moreover, after you do this in two or three reasonably short paragraphs, you should change your focus to what the clients want and how your services can deliver that.

That should go about two paragrpahs. They don't have to be very long.

You are clearly a capable copywriter, but that isn't useful for a profile. Just write about your experiences calmly and simply and honestly. It doesn't take long to convince someone you are an expert.  Just tell them about your work experiences ... the rest takes care of itself.

Good luck.

 

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