Hello Kristin,
Good start to your profile, but I have some suggestions about a few things. Let's go through them:
Hourly Rate: I think your is a bit low. Most U.S.-based social media managers with digital marketing experience are between $45.00/hour - $95.00/hour, with many over $125.00/hour, depending on experience and specialities. Unless you are a complete newbie, I suggest bumping your rate up a bit. If clients see a low rate, they might expect low quality.
Overview/Summary: I'm afraid clients might not get enough information from your summary to make a decision to hire you. Clients come to Upwork looking for freelancers who can get results. So, you have to tell them what you can do and how it will benefit them.
More importantly, you want to speak directly to a client's goals within the first two sentences of your summary. Why? Because only the first two sentences are shown to clients when they search for freelancers. You have a very small window of opportunity to grab their attention. Since clients care about results, you have to tell them--within those first two sentences--what you can do for them.
Here is an example:
I'm an expert Social Media Manager specializing in creating high-converting content and attracting and engaging audiences. I can develop, oversee and execute effective social media campaigns across multiple accounts including Facebook, Instagram, LinkedIn, TikTok, Pinterest, Threads, and more. My approach includes managing your social media marketing and providing marketing copywriting that helps unlock your online potential and achieve your conversion and growth goals. I also have design experience using Canva and Adobe Creative Cloud, which allows me to provide multiple needed services ( marketing, graphic design, etc.) to meet your requirements.
With a bachelor's degree in Marketing, as well as digital media and social media certificates certified by Hubspot, I offer the skills, qualifications, and a comprehensive range of services that are tailored to your unique social marketing needs. Let's work together to create a great social media campaign that converts your visitors into loyal customers. |
You don't have to use what I wrote verbatim, but you get the idea--tell clients exactly what you can do and how it benefits them. Clients care about what they're getting and the benefit of if more than anything else.
Skills: Add more skill categories to your skills list. Your list should be aligned or in sync with your profile title and summary. Some important skills you should add: Social Media Management, Digital Marketing, Social Media Marketing, and Social Media Marketing Plan. We are allowed 15 skills, which means you might have to remove some to add these. I think you could do without Microsoft Office, Microsoft Excel, and Microsoft Word.
The sample digital media business plan in your portfolio is great and the other areas of your profile look good.
Once you make these updates, I think clients will have a better understanding of the services you offer and how you can help meet their needs or solve their problems.
Good luck!
Community Manager
