Coral,
You are on the right track, but I have a few suggestions to make your profile more appealing to potential clients. Let's go through each section:
Title: I recommend removing the experience information from your title since Upwork suggests experience only be added to your summary. Your title could be something like: Chief Financial Officer | Business Management or Chief Financial Officer | Business Manager.
Overview/Summary: It sounds innocent when you say things like "Dependable and self-motivated professional..." but everybody says that. To distinguish yourself, use your title and descriptive terms to describe yourself. Then, focus on the client's needs by mentioning specific services that will meet the client's goals. Clients expect to read about your skills and qualifications, but they really want to know how your skills/qualifications will benefit them.
When focusing on your services (meeting the client's goals) you should mention it very early in your summary. Why? Because only the first two sentences of your summary are shown to clients when they search for freelancers. This means you have limited space to grab their attention, and you want clients to see their goals (your services and deliverables) in those two sentences.
Finally, remove any mention of "starting a freelancing career;" Clients don't care if you're new or been around for 30 years; they only care about a CFO who can get results.
Here is an example of a revised summary:
I'm a highly skilled expert Chief Financial Officer with extensive experience providing business and accounting services to various organizations. I can oversee and manage the financial operations for your business including cost accounting, financial forecasting, budgets, and short- and long-term financial strategic planning. My experience includes 7 years participating in a high-pressure office environment where I managed multiple simultaneous roles, responsibilities and projects. My clients discover that I'm detail-oriented with a proven ability to multitask, succeed without oversight, orchestrate creative ways around unique hurdles, and effectively resolve problems. MAIN ACCOMPLISHMENTS
◉ Assisted in building a company from the ground up. This included having a creative vision to develop and
implement processes from scratch.
◉ Took over as General Manager when needed and worked tirelessly to learn the position, legal requirements, regulatory deadlines, forms, and processes without training, historical data, or established practices.
◉ Cut overspending by 32% by researching and eliminating unnecessary or duplicate expenses.
◉ Maintained 100% control of company-wide funds while successfully completing annual audits with no questionable accounting practices noted.
◉ Tripled the bank account balances, higher than they’ve been in 20 years of business, within 1 year of management. How can I help you? Reach out to me via Upwork and let's discuss your needs. |
You don't have to keep the content I wrote, but you get the idea--talk about your services and how you can help clients meet their needs.
Portfolio: Add a portfolio to show samples of your work. The portfolio is a chance to make a positive first impression on potential clients. If you don’t have relevant examples to add to your portfolio, you can create items that demonstrate your skills.
I think that's it for now. The biggest thing is your summary: once you make a few updates, I think clients will have a better understanding of the services you offer and how you can help them solve their problems.
Good luck!
Community Manager
