Tiffany S wrote:
That greeting thing is a big mistake anyway. The client only sees the first two lines of your proposal before deciding which ones to open and review. It's generally best to get a hook into those first couple of lines rather than wasting it with a "Dear so and so" or polite greeting.
Hi Tiffany. What do you do if the client asks additional questions? I believe in that case your answer to the first question appears first, and I assume that means the two-line hook is based on your first answer, and not on your cover letter.
I try to make the first two lines of my answer into a good hook, but it can be difficult to do that AND answer the question at the same time. Any thoughts?