I would start by updating your profile to describe the services you're offering clients and why you're the better choice for those than all the other people they're looking at. When I look at your profile now, I don't know what you do. Your title says "Writer" but the text sounds more like a project manager.
Zahara B wrote:
Hi, I am new to Upwork and would a few pointers on how to get started and build a better profile. Suggestions are welcome. Thanks!
Your profile is generic US corporate word salad which was popular decades ago, but will turn off potential clients like the plague. It looks copy/paste. Add prior employment and a portfolio with examples of your work,