What is 'You were viewed' in Marketing Effectiveness?

[Nickolai L]

In 'My Stats' page, there's a section titled 'Marketing Effectiveness' (screenshot attached).

What does 'You were viewed' mean? Is it the number of profile views divided by cover letter views? That should mean that my cover letter has poor conversion ratio (i.e. it's bad). What am I doing wrong here?

*** Edited for Community Guidelines***

[Lena E]

Marketing Effectiveness compares your profile with your peers.  The Profile view count – Number of distinct people who have viewed your profile tile in search results daily, in the past 30 days. The Profile view count trend – Compares this view count to the statistic over the past 6 months.