would you say you're not so much an seo expert but a guy who put a spreadsheet together from a list of keywords he got from an adwords report. Would you say that's more accurate?
To start you need to read and understand Moderator Vladimir G.'s post at the very beginning of "New to Upwork" entitled "Getting Started on Upwork." Here's the link: https://community.upwork.com/t5/New-to-Upwork/Getting-Started-on-Upwork/m-p/264214#M2460.
Your profile looks perfect. Do not submit a generic proposal. Try to write about project and need. You will get jobs soon. Try hard. Please carry on. Thanks.