Improvements to Freelancer Search Experience for Clients
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On March 20, we launched a new test feature to help clients searching for freelancers more easily view the information that’s most critical to them. In this test, a small percentage of clients see summarized search results of freelancers’ profiles.
In the current experience, clients are introduced to freelancers by seeing up to 16 pieces of information from their profiles in search results. Clients scan this information to determine if the freelancers’ services match what they need; however, we found that clients can become overwhelmed and confused with the amount of data in the search results.
We heard from clients that they only need three pieces of information to determine if freelancers can provide high-quality services that match their needs. During testing, 5% of clients now see a simplified search result that includes a freelancer’s hourly rate, number of completed jobs, and Job Success Score.
“The results of this test will set the foundation for additional improvements we have planned for 2023. Ultimately, our goal is to make searching on Upwork as simple, intuitive, and effective as possible,” shares Product Marketing Manager Yvonne V.
To share feedback or ask questions, join the Community discussion.