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Receiving irrelevant job invitations despite changing job roles, Need advice to get invitations

Why am I receiving job invitations that are not related to my experience as a QA tester on Upwork? I sometimes receive invitations for social media and digital marketing jobs, which was my old job role on Upwork. Despite changing my job role, I haven't received a single job invitation for testing. What could be the issue, and how can I increase my chances of receiving relevant job invitations?

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