You shouldn't think at all about what Upwork wants from you. Upwork won't be hiring you. Think about what type of work you want to do and what type of client will need that work and then put samples in your portfolio that will show that type of client that you can do that type of work.
Preston is not wrong, though. Creative writing work is a tiny fraction of the available paid writing work, and is usually very, very low-paying.
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