Amir,
I have been using Upwork for the last five years and have completed 340 Jobs and Earned $900k with 5-Star Reviews as a Marketing and Sales expert.
Upwork has changed their algorithm in 2023 and it's necessary to update your strategies accordingly especially if you want Invites and new clients. I had to change my strategy also and now received 200 Invites / Talent Scouts / Consultations in the first two months of 2023.
PROFILE: Always complete your Upwork Profile before applying for Jobs. Create a synergized Title, Summary, and Skills to apply for Jobs to match what Clients are searching for. Use one or two of the Skill keywords in the Title to emphasize what you bring to the table for the Client. Create 4 short paragraphs in the Summary. If the Summary is too long, most Clients will not read the rest of the Summary; too short then there isn't enough information for a Client to hire. The first two sentences of the Summary are the most important because they are visible to the client as they search for a freelancer. Use all 15 Skills IF they apply. The Skills are used to assist a Client in locating your Profile via search. Add your Portfolio and always use a colorful image. Consider adding a Project Catalog if it applies. Use a short sentence description for each Employment entry. By the way, it goes without saying make sure that your Profile Settings are on Public not Private so others can view the Profile.
COVER LETTER: Create a flexible cover letter that is less than 100 words. Long cover letters rarely get read, but instead are ignored. Break the cover letter into four sections. Section 1 : Acknowledge the job that you are applying for such as "Looking forward to discussing your graphics design project". Section 2: Highlight your validations stamps IE skills that are brought to their project. Section 3 Explain how you will solve their problem and the final section request an Upwork Zoom call to discuss their project.
JOB SUBMISSIONS: Tips - Only apply to Jobs that you are highly qualified, don't Bid for the top 3 spots unless you are an exact match and have a high probability of getting the job, don't immediately apply for jobs, but instead wait at least a few hours so your bidding is more accurate, don't get into bidding wars because serious Clients will view most applicant's cover letters, don't apply for Jobs that have 20 - 50 applicants in less than 24 hours. If a Client gets 50 cover letters, there is only a 2% chance of being hired; bad odds. I set my freelancer sort to apply for jobs with less than 20 proposals.
