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May 01, 2024
How I Built My Agency from 0 to $100K in One Year: A Journey on Upwork

Despite founding my agency in November 2021, the real journey began in January 2023. Join me as I unveil the strategies, challenges, and triumphs that propelled me toward success in the dynamic world of freelancing.



The Genesis: A Dream Takes Shape


Founding my agency in November 2021 was the first step toward turning my vision into reality. However, it wasn't until January 2023 that I truly set the wheels in motion. With a clear goal in mind and a burning desire to succeed, I embarked on a journey filled with determination and unwavering commitment.


Setting the Stage: Crafting a Winning Profile


Building a strong presence on Upwork was paramount to attracting clients and establishing credibility. I dedicated time and effort to meticulously craft a compelling profile that highlighted my expertise, experience, and unique value proposition. It was the foundation upon which I would build my agency's success.


Navigating the Upwork Landscape: Decoding the Algorithm


Upwork's algorithm can be a labyrinth for the uninitiated, but I made it my mission to unravel its secrets. By optimizing keywords, delivering exceptional work, and maintaining a stellar track record, I positioned myself strategically to stand out amidst fierce competition.


Mastering the Art of Proposal Writing: A Persuasive Edge


Crafting personalized, persuasive proposals became my forte. I invested time in understanding client needs, tailoring each proposal to showcase how my agency could address their specific requirements. It was more than just pitching—it was about forging genuine connections and demonstrating value.


Building Client Relationships: Communication is Key


Clear, effective communication formed the backbone of my client relationships. I prioritized transparency, responsiveness, and proactive engagement to foster trust and loyalty. By consistently exceeding expectations and delivering exceptional value, I nurtured long-lasting partnerships that propelled my agency forward.


Scaling Towards Success: From Solo to Team Effort


As demand for my agency's services grew, I knew I couldn't do it alone. I carefully curated a team of talented freelancers who shared my vision and commitment to excellence. Together, we tackled larger projects, expanded our capabilities, and scaled our operations to new heights.



The journey from founding my agency in November 2021 to reaching $100K in January 2024 has been nothing short of extraordinary. It's a testament to the power of perseverance, adaptability, and relentless pursuit of excellence. As I reflect on this incredible journey, I'm filled with gratitude for the lessons learned, the challenges overcome, and the countless opportunities that lie ahead.


To those embarking on their own entrepreneurial odyssey, remember this: Every step forward is a step closer to realizing your dreams.

If you're curious to learn more about my journey or have any questions about building an agency on Upwork, I'm here to help. Feel free to reach out, and let's continue to inspire, empower, and thrive together in the world of freelancing.

Connect with Shabi on Upwork

Check out The We One on Upwork