What Goes into an Email Campaign breaks the process down into its discrete components: goals, metrics, the message, names, an offer, the email delivery system, landing pages, timing, results, and frequency. Not to worry if some of these terms seem unfamiliar. They'll become good friends as you discover how to build and execute your email campaigns.
Of course, almost anything an organization sets out to do requires goals. For now, let's dissect the balance of the elements found in a typical email campaign.
The Ingredients of an Email Campaign
Tip: Make every effort to have the email sound like you're writing to each person individually.
Tip: Run campaign tests to see if mornings generate a better open rate than afternoons and if Tuesdays generate more interest than Thursdays or Fridays.
Your intentions may be purely altruistic but these incessant posts feel like some kind of stealth marketing tactic. Maybe it would be worth your while to use social media and/or a blog platform for this.